Penguin Random House LLC DK - Vice President, Marketing & Publicity in New York, New York
Company: Dorling Kindersley Publishing LLC
Requisition ID: 25431
DK seeks a VP of Marketing and Publicity overseeing a team of 13 members inclusive of 4 direct reports.
The ideal candidate will have an ability to set priorities and create comprehensive marketing and publicity plans for the overall list and by division.
The ideal candidate will function as the lead in the US market and in addition serve as the liaison to our UK colleagues. Our staff is small across all departments, which makes this a perfect job for a self-starting, personable, hands-on manager eager to work hard on all aspects of the job and closely collaborate with colleagues in every department both in the US and UK.
• Create overall marketing and publicity strategies and priorities both short term as well as long term; inclusive of direct campaign planning, budgeting, and development while directly responsible for key title publicity plans
• Develop social media strategy and work closely with digital marketing manager to implement, develop newsletter design and content, and oversee online advertising planning
• Coordinate strategies with publishers, publicity and marketing staff to implement campaigns
• Work closely with sales and book retailers; represent divisions across DK Publishing departments, to the book industry, and on occasion to authors and agents
• Direct design, copy, and production of all marketing, advertising, and promotional materials
• Work closely with school and library marketing manager and PRH peers to develop and align strategy, implement plans, foster and oversee a DK relationship with key librarians and educators
• Responsible for creating publicity strategy for 4-5 key titles per season as well as oversee the department strategies and goals
• 15 years' experience in publishing or publicity related position
• 8 years' experience in a supervisory role
• Superior communication skills that reflect the high standard of DK
• Ability to work independently, including developing appropriate goals, strategy, and budgets, and to multitask while maintaining the highest levels of organization and quality
• Demonstrated supervisory experience of staff and free-lancers
• Demonstrated leadership qualities, strong vision, collegiality and enthusiasm for teamwork
• Travel required
Please apply through our online application process to be considered for this opportunity.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world.
In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.
Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.
More information can be found at http://www.penguinrandomhouse.com/. Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.