Penguin Random House LLC Associate, Digital Marketing Analytics in New York, New York

Company: Penguin Random House LLC

Requisition ID: 27737

The Role:

Digital Marketing Analytics Associate, Knopf Doubleday

The Opportunity:

The Knopf Doubleday Publishing Group is seeking a Digital Marketing Analytics Associate, who will coordinate and support consumer data initiatives for Vintage/Anchor Book titles, and on titles across whole the Knopf Doubleday Publishing Division.

The Responsibilities:

Analytics

• Spearhead data collection initiatives from existing databases and tools, including customer website data, email response data, and social media accounts

• Coordinate data aggregation with the corporate consumer database and liaise with the corporate team for proper data management

• Set and track key performance metrics and conduct trend analysis, providing actionable insights

• Participate in the imprint and divisional meetings to share learnings and expertise

• Compile and deliver clear and succinct reports to the marketing teams

• Review and recommend changes to existing practices for increased efficiency

• Create reporting templates in Adobe Analytics, DoubleClick, and other similar platforms for recurring requests

• Based on tracked analytics, advise on the website and email updates and modifications in order to create a better user experience on consumer digital platforms (including ReadingGroupCenter.com and KnopfDoubleday.com, and author sites like AlexanderMcCallSmith.com)

Email Newsletters

• Coordinate email newsletter schedule, compile and deploy newsletters in Cheetah Digital

• Analyze data from the email client and website traffic reporting tools, including subscriber acquisition analysis, relay results, and opportunities to team

• Recommend design and content changes based on consumer behavior

• Contribute to content creation and development for web and email initiatives

The Requirements:

• 2 years of analytics and email experience

• Strong written communication skills

• Advanced Microsoft Excel ability

• Experience with web analytics tools (Adobe Analytics/Omniture, Google Analytics) and online marketing metrics

• A passion and interest in telling stories from data

• Strong attention to detail

• Highly organized and able to multitask

• Ability to work effectively as a team member, as well as independently

• Experience building and deploying consumer marketing email

• Familiarity with digital ad metrics

• Demonstrates an 'Entrepreneurial Spirit'

• Brings new ideas and solutions to the group and is interested in experimenting with emerging technologies